Patricia Shih is the firm's go-to expert for hotel appraisal and consulting needs in the NYC Metro and surrounding region. Patricia contributes to a team of experts who ensure you have rock-solid conclusions on your hotel’s value or feasibility, finding answers to all of your questions along the way. Patricia holds a certified general real estate appraiser's license. Prior to beginning her consulting and valuation career, Patricia spent more than a decade under the Hilton umbrella. She was first a sales representative for the company’s southeastern region. As a liaison for top accounts including the American Cancer Society, Bank of America, and IBM, Patricia was responsible for the placement of groups and events, as well as contract negotiations and problem resolution for group meetings and events (requiring up to 100 peak guestrooms) held at the domestic Hilton family of hotels. Patricia later served as Corporate Sales Manager, responsible for revenue maximization of the corporate transient and group segments at Embassy Suites by Hilton Atlanta Perimeter Center. She also worked in sales management roles at the 656-room Harvey Hotel and the Harvey Suites - Dallas/Fort Worth International Airport and held a management recruiter position at the 1,842-room Adam’s Mark Hotel in Downtown Dallas. Patricia graduated cum laude from the University of North Texas with a BBA in Strategic Management.